The Sea as a Connection between Residents and Tourists in Coastal Destinations: A Case in Algarve
AbstractCoastal regions involve a set of interactions between tourists and residents, which implies that management and marketing strategies should take into account both stakeholders. Indeed, one of the greatest challenges of destination management organizations is to understand that they serve not only tourists and stakeholders directly related to tourism, but also the local community. Thus, the central purpose of this study is to measure the destination image of both tourists’ and residents’ perspectives, identifying the major aspects of agreement and isagreement. The data was collected in Lagos, one of the 16 municipalities of the Algarve (South Portugal), which, due to its coastal location, offers sun-beach tourism. Furthermore, due to historical, cultural and economic reasons, the sea has been a factor of identity for the coastal communities in the region. The empirical investigation includes a mixed methodology, with the use of open-ended questions followed by the application of a structured questionnaire to both tourists and residents. The results meet the growing need to diversify the destination supply depending on “sun and beach”, aiming at local sustainable development by focusing on the cultural component and the sea as an important attribute of the destination
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Bibliographic InfoPaper provided by CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve in its series Spatial and Organizational Dynamics Discussion Papers with number 2011-13.
Length: 14 pages
Date of creation: 30 Nov 2011
Date of revision:
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Postal: University of Algarve, Faculty of Economics, Campus de Gambelas, 8005-139 Faro, Portugal, email of President of the Centre: email@example.com
Phone: +351 289 244 406
Web page: http://www.cieo.pt/
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Destination Image; Coastal Tourism; Sea; Residents; Algarve;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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