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Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers

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  • Madalina Balau

    (Danubius University, Romania)

Abstract

Cars have long been considered goods that symbolize status, yet few studies integrate the impact of symbolic and affective motives on the car buying decisions, with even fewer studies focusing on the infl uence of these motives on Eastern European consumers’ buying behaviour. The aim of this paper is to propose and test an integrative model, derived from the MOA model, which accounts for consumer motives (instrumental, symbolic and affective), constraints and abilities. The model is tested on a sample of Romanian consumers owning a driving licence. The data analysis was based on structural equation modelling. Findings indicate that symbolic and instrumental car use motives positively infl uence the intention to buy a car sooner, while affective motives have a negative infl uence, leading consumers to postpone the intention to buy a car. Results also show a signifi cant positive effect of self-effi cacy on intention implementation. Thus, the stimulation of symbolic motives may increase car buying intentions, while the presence of affective motives may lead consumers to still enjoy their current car. The paper contributes to expanding our understanding of consumer behaviour through an integrative model, which includes psychological motives, external factors and consumer abilities.

Suggested Citation

  • Madalina Balau, 2019. "Symbolic and Affective Motives, Constraints and Self-Effi cacy among Romanian Car Buyers," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(9), pages 14-29.
    • Handle: RePEc:sgm:jmcbem:v:1:i:9:y:2019:p:14-29
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    Cited by:

    1. Liliana Andrei & Oana Luca & Florian Gaman, 2022. "Insights from User Preferences on Automated Vehicles: Influence of Socio-Demographic Factors on Value of Time in Romania Case," Sustainability, MDPI, vol. 14(17), pages 1-22, August.

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    More about this item

    Keywords

    symbolic motives; affective motives; instrumental motives; car buying; MOA model; self-efficacy;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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