A leverage theory of reputation building with co-branding: Complementarity in reputation building
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Cited by:
- Thierry Warin & Nathalie De Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2015.
"Corporate reputation and social media: a game theory approach,"
International Journal of Economics and Business Research, Inderscience Enterprises Ltd, vol. 9(1), pages 1-22.
- Thierry Warin & Nathalie de Marcellis-Warin & William Sanger & Bertrand Nembot & Venus Hosseinali Mirza, 2013. "Corporate Reputation and Social Media: A Game Theory Approach," CIRANO Working Papers 2013s-18, CIRANO.
- Fishman, Arthur & Finkelstein, Israel & Simhon, Avi & Yacouel, Nira, 2018. "Collective brands," International Journal of Industrial Organization, Elsevier, vol. 59(C), pages 316-339.
- Choi, Jay Pil & Peitz, Martin, 2018.
"You are judged by the company you keep: Reputation leverage in vertically related markets,"
International Journal of Industrial Organization, Elsevier, vol. 61(C), pages 351-379.
- Peitz, Martin & Choi, Jay Pil, 2016. "You Are Judged by the Company You Keep: Reputation Leverage in Vertically Related Markets," CEPR Discussion Papers 11220, C.E.P.R. Discussion Papers.
- Jay Pil Choi & Martin Peitz, 2018. "You Are Judged by the Company You Keep: Reputation Leverage in Vertically Related Markets," CRC TR 224 Discussion Paper Series crctr224_2018_042, University of Bonn and University of Mannheim, Germany.
- Choi, Jay Pil & Peitz, Martin, 2016. "You are judged by the company you keep : reputation leverage in vertically related markets," Working Papers 16-07, University of Mannheim, Department of Economics.
- de Jong, Gerben & Behrens, Christiaan & van Herk, Hester & Verhoef, Erik, 2022. "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Journal of Economic Behavior & Organization, Elsevier, vol. 193(C), pages 1-18.
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More about this item
Keywords
Leverage; Co-branding; Complementarity in Reputation Building; Inference Problem;All these keywords.
JEL classification:
- D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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