Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme
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Paper provided by Hochschule Wismar, Wismar Business School in its series Wismar Discussion Papers with number 06/2011.Length:
Date of creation: 2011
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Handle: RePEc:zbw:hswwdp:062011
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Web page: http://www.wi.hs-wismar.de/
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Related research
Keywords:Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
This paper has been announced in the following NEP Reports:
- NEP-ALL-2011-06-25 (All new papers)
- NEP-GER-2011-06-25 (German Papers)
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