Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme
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Bibliographic InfoPaper provided by Hochschule Wismar, Wismar Business School in its series Wismar Discussion Papers with number 06/2011.
Date of creation: 2011
Date of revision:
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
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