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Основні Підходи До Використання Концепції Маркетингу Довіри На Підприємствах Торгівлі
[The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises]

Author

Listed:
  • Albina Basova

    (Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics)

Abstract

The concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explored as a tool for managing customer relationships, and contemporary marketing technologies such as crowdsourcing and collaboration that develop trust are considered.

Suggested Citation

  • Albina Basova, 2017. "Основні Підходи До Використання Концепції Маркетингу Довіри На Підприємствах Торгівлі [The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4023-4029, December.
    • Handle: RePEc:pos:journl:29-4
    DOI: 10.22178/pos.29-9
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    More about this item

    Keywords

    trust-based marketing; trade organization; relationship with clients; crowdsourcing; collaboration.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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