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Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies

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  • Carmen Adina Pastiu

    (‘1 Decembrie 1918‘ University of Alba Iulia)

Abstract

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to identify characteristics of marketing activities undertakenby companies in competitive markets. In this paper we follow, based on research carried outon a sample of 160 statistical units (footwear industry companies in Romania), issues relatedto understanding the main concepts of marketing and marketing analysis manager mentality.

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Bibliographic Info

Article provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.

Volume (Year): 2 (2011)
Issue (Month): 13 ()
Pages: 48

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Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:48

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Keywords: Keywords : business to business; marketing activities; marketing analysis manager mentality;

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  1. Moise Ioan Achim & Larisa Dragolea, 2008. "The Paradigm Of The Managerial Position," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 36.
  2. Larisa Dragolea & Denisa Cotirlea, 2009. "Benchmarking - A Valid Strategy For The Long Term?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 23.
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