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Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies

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  • Carmen Adina PaÅŸtiu

Abstract

Marketing in its hypostasis: optical and economic design, practice science and art, it appears and develops in the context of a competitive economy, as a necessity of business success. These considerations and not only determined us researching its direct steps: business to business, and to identify characteristics of marketing activities undertaken by companies in competitive markets. In this paper we follow, based on research carried out on a sample of 160 statistical units (footwear industry companies in Romania), issues related to understanding the main concepts of marketing and marketing analysis manager mentality.

Suggested Citation

  • Carmen Adina PaÅŸtiu, 2011. "Analysis And Understanding Of Key Marketing Concepts Marketing Activities Organized Within The Footwear Industry Companies," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-48.
    • Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:48
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    References listed on IDEAS

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    1. Larisa Dragolea & Denisa Cotîrlea, 2009. "Benchmarking - A Valid Strategy For The Long Term?," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-23.
    2. Moise Ioan Achim & Larisa Dragolea, 2008. "The Paradigm Of The Managerial Position," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-36.
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      Keywords

      : business to business; marketing activities; marketing analysis manager mentality;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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