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The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing

Author

Listed:
  • David Chaplin

    (Northwest Nazarene University)

  • Ken Brown

    (Missouri State University)

  • John Harris

    (Glasgow Caledonian University)

Abstract

The social media phenomenon has provided tremendous opportunities for self-promotion. Many professional boxers have engaged with social media through a number of outlets. This study will focus on professional boxers' use of one of these outlets, Twitter, and its correlation with their guaranteed purses for fights. As only the third study to date utilizing multivariate regression in modeling the determinants of real-world purse data for professional boxers, this study contributes to an underdeveloped segment of the continually-expanding sports economics field, as we analyze the link between social media popularity and sport-specific pay. The analysis highlights the importance of "star power" for professional athletes and provides statistical evidence of how they can benefit financially via enhancing this quality through Twitter.

Suggested Citation

  • David Chaplin & Ken Brown & John Harris, 2018. "The Power of Self-Promotion: Twitter Followers and Guaranteed Purses in Professional Boxing," Journal of Economic Insight, Missouri Valley Economic Association, vol. 44(2), pages 23-40.
    • Handle: RePEc:mve:journl:v:44:y:2018:i:2:p:23-40
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    Cited by:

    1. Zafer Akin & Murat Issabayev & Islam Rizvanoghlu, 2023. "Incentives and Strategic Behavior of Professional Boxers," Journal of Sports Economics, , vol. 24(1), pages 28-49, January.

    More about this item

    JEL classification:

    • Z21 - Other Special Topics - - Sports Economics - - - Industry Studies
    • Z22 - Other Special Topics - - Sports Economics - - - Labor Issues
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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