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Green solutions in the automotive industry as part of the corporate social responsibility

Author

Listed:
  • Martin Dolejší

    (ŠKODA AUTO University, Mladá Boleslav, Czech Republic)

  • Eva Jaderná

    (ŠKODA AUTO University, Mladá Boleslav, Czech Republic)

  • Jana Přikrylová

    (ŠKODA AUTO University, Mladá Boleslav, Czech Republic)

Abstract

Corporate social responsibility is in the marketing much more often debated topic. It includes currently, in addition to social and economic area, protection of natural environment and the environmental responsibility. In connection with the automotive industry it is especially focused on the development of the automobile emissions. This article deals with the question of green solutions that operate in the global market and should become a part of the new strategies of the most manufacturers in the developed countries. This paper refers to corporate social responsibility in automotive. The aim of the paper is automotive green solutions introduction. Case study shows Toyota green solutions as best practice in automotive business.

Suggested Citation

  • Martin Dolejší & Eva Jaderná & Jana Přikrylová, 2016. "Green solutions in the automotive industry as part of the corporate social responsibility," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(2), pages 25-32.
    • Handle: RePEc:cub:journm:v:11:y:2016:i:2:p:25-32
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    File URL: https://msijournal.com/zelena-reseni-v-automobilovem-prumyslu/
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    More about this item

    Keywords

    corporate social responsibility; green marketing; green solutions; automotive industry; Toyota;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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