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Strategic Planning of the Eco Product Portfolio

Author

Listed:
  • Florin Tudor Ionescu

    (Bucharest University of Economic Studies)

  • Mihai Ioan Roºca

    (Bucharest University of Economic Studies)

Abstract

At the beginning of strategic planning, the system used by most companies was rudimentary and limited to setting annual budgets and extending the current sales of the company and marketing environment trends to a period of several years. Further, based on these forecasts, managers took a series of decisions which concern the resource allocation process of the company. Turmoil of the early '70s, which generated strong emergence of crises, of which we can remember: the oil crisis, energy crisis, high inflation, economic stagnation, strikes, unemployment growth followed by the recession, have forced managers to identify a completely different approach, from the original, in order to be able to manage the company. This new approach known as strategic planning had the advantage of providing companies with a general framework through which opportunities in the markets could be spotted more easily, and the threats could be defeated much more quickly and efficiently. The present paper aims to present the strategic planning process of the eco product portfolio. Moreover, the paper will emphasize the importance and the strategic implications of the eco product portfolio within a company.

Suggested Citation

  • Florin Tudor Ionescu & Mihai Ioan Roºca, 2012. "Strategic Planning of the Eco Product Portfolio," International Journal of Economic Practices and Theories, Academy of Economic Studies - Bucharest, Romania, vol. 2(3), pages 173-178, July.
    • Handle: RePEc:aes:ijeptp:v:2:y:2012:i:3:p:173-178
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    More about this item

    Keywords

    strategic; planning; portfolio; eco; product;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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