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RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance

In: Handbook of Research in Mass Customization and Personalization (In 2 Volumes)

Author

Listed:
  • Sanchit Tiwari

    (Cornell University, United States)

  • Suzanne Loker

    (Cornell University, United States)

Abstract

This section will begin with a general state of mass customization approaches using body scanning and RFID technologies. Then, consumer interaction with these technologies will be explored by discussing selected research studies. Finally, the methods and results from the empirical study we conducted about consumer perceptions of body scanning and RFID technologies and applications will be presented and discussed.

Suggested Citation

  • Sanchit Tiwari & Suzanne Loker, 2009. "RFID Diffusion in Apparel Retail: How Consumer Interest and Knowledge Lead to Acceptance," World Scientific Book Chapters, in: Frank T Piller & Mitchell M Tseng (ed.), Handbook of Research in Mass Customization and Personalization (In 2 Volumes), chapter 39, pages 749-770, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789814280280_0039
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