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Return Postage in Mail Surveys: A Meta Analysis

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Author Info
JS Armstrong (The Wharton School)
Edward J. Lusk (Social System Sciences, University of Pennsylvania)

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Abstract

This paper describes a five-step procedure for meta-analysis. Especially important was the contacting of authors of prior papers. This was done primarily to improve the accuracy of the coding; it also helped to identify unpublished research and to supply missing information. Application of the five-step procedure to the issue of return postage in mail surveys yielded significantly more papers and produced more definitive conclusions than those derived from traditional reviews. This meta-analysis indicated that business reply postage is seldom costeffective because first class postage yields an additional 9% return. Business reply rates were lower than for other first class postage in each of the 20 comparisons.

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File URL: http://129.3.20.41/eps/get/papers/0502/0502041.pdf
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Publisher Info
Paper provided by EconWPA in its series General Economics and Teaching with number 0502041.

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Length: 11 pages
Date of creation: 11 Feb 2005
Date of revision:
Handle: RePEc:wpa:wuwpgt:0502041

Note: Type of Document - pdf; pages: 11
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Web page: http://129.3.20.41

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Related research
Keywords: surveys; meta-analysis; return postage;

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Find related papers by JEL classification:
A - General Economics and Teaching

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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Kerin, Roger A. & Harvey, Michael G., 1976. "Methodological considerations in corporate mail surveys: A research note," Journal of Business Research, Elsevier, vol. 4(3), pages 277-281, August. [Downloadable!] (restricted)
  2. JS Armstrong, 2005. "Advocacy and Objectivity in Science," General Economics and Teaching 0502060, EconWPA. [Downloadable!]
Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. JS Armstrong, 2005. "Class of Mail Does Affect Response Rates to Mailed," General Economics and Teaching 0502039, EconWPA. [Downloadable!]
Statistics
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This page was last updated on 2010-1-4.


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