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Discriminant Analysis for the Abilities of Public Marketing Specialist s

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  • Bob, Constantin
  • Grigorescu, Adriana

Abstract

The education and selection of the public marketing specialists is a new challenge that has to be faced because of the new development of the area and the interest paid by the public sector to the marketing theory and practice. That is why at a first step we compare the skills requested to the marketing specialist in the private sector that could be applied to the public one. This research aims to obtain an evaluation mechanism of the abilities for public marketing specialist using the discriminant analysis. A data base of 905 subjects, that offers a hierarchy of 14 considered abilities, was used. The result is a discriminant equation that could be used to calculate personal indices' and the two reference values used by the decision makers to place the subject in a certain class.

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File URL: http://www.apas.admpubl.snspa.ro/handle/2010/135
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Bibliographic Info

Paper provided by Academic Public Administration Studies Archive - APAS in its series Apas Papers with number 108.

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Date of creation: 09 Jun 2010
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Handle: RePEc:nsu:apasro:108

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Keywords: Public marketing; Abilities; Discriminant analysis; Decision makers;

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