Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação
AbstractThe idea for the present article came from a Thematic Categorical Analysis made to a set of nine interviews to Portuguese enterprises occurred between July and November 2007. The semi-directive interviews that where submitted to a content analysis aim to focus upon an eventual relationship between the public relations function and the information and communication technologies (ICT). This text mainly explores the codification process of ‘registration unities’ (made from cutting the transcript interviews) and the inferences resulting from that. This work is reduced to brief passages taken from one of the several investigation techniques used in a larger research which integrates a PhD thesis in sociology. In this thesis we try to discover if public relations effectiveness is better achieved, or not, by recurring to information and communication technologies in different scenarios from an infrastructural component to an organic design of the PR function or even to the tasks and policies performance & control.
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Bibliographic InfoPaper provided by Universidade Nova de Lisboa, IET/CESNOVA-Research on Enterprise and Work Innovation, Faculty of Science and Technology in its series IET Working Papers Series with number 07/2009.
Length: 26 pages
Date of creation: Apr 2009
Date of revision:
Electronic Public Relations; ICT; Content Analysis;
Find related papers by JEL classification:
- M12 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Personnel Management; Executive Compensation
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- O15 - Economic Development, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
- O31 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-04-25 (All new papers)
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