IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxiiy2012i12p800-803.html
   My bibliography  Save this article

E-mail Marketing for Customer Orientation

Author

Listed:
  • Anamaria Baranov

    ("Dimitrie Cantemir" Christian University, Brasov,)

  • Mihaela Funaru

    (Transilvania University of Brasov,)

Abstract

When we think about the online commerce market, the first question that arises is, how do the players on this market manage to attract potential customers and convince them to buy online repeatedly. With the development of Internet, the online presence can not be ignored, whether a site is transactional or not. A company without a presence on the Internet is a company with no personality. There are many tools which can be used for acquiring customers and retaining existing ones. This paper aims to adress the issue of e-mail as a marketing tool for communicating with Internet users and stimulating to them to buy online.

Suggested Citation

  • Anamaria Baranov & Mihaela Funaru, 2012. "E-mail Marketing for Customer Orientation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 800-803, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:800-803
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Internet; online user; e-mail; communication; online store.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • F10 - International Economics - - Trade - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:800-803. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.