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Students' dependence on smart phone and its effect on purchase behavior

Author

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  • Arif, Imtiaz
  • Aslam, Wajeeha

Abstract

This study explores effect of social need, social influence and convenience on university student’s dependence on smart phones and on its purchase behavior. Survey method was used to collect data from 337 respondents and structural equation modelling was used to test the hypothesis. Overall results provide evidence that social need, social influence and convenience significantly affect students’ dependence on smart phone. A significant relation also existed between student’s dependence on smart phone and purchase behavior. This research provides customer insight to smart phone manufacturers and suppliers in meeting customer needs. Further it provides an exclusive viewpoint of students’ dependence on smart phone and its effect on purchase behavior, which were not covered earlier in Pakistani context.

Suggested Citation

  • Arif, Imtiaz & Aslam, Wajeeha, 2014. "Students' dependence on smart phone and its effect on purchase behavior," MPRA Paper 58919, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:58919
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    File URL: https://mpra.ub.uni-muenchen.de/58919/1/MPRA_paper_58919.pdf
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    References listed on IDEAS

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    1. Kulviwat, Songpol & Bruner II, Gordon C. & Al-Shuridah, Obaid, 2009. "The role of social influence on adoption of high tech innovations: The moderating effect of public/private consumption," Journal of Business Research, Elsevier, vol. 62(7), pages 706-712, July.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Wajeeha Aslam & Ayesha Tariq & Imtiaz Arif, 2019. "The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis," Global Business Review, International Management Institute, vol. 20(5), pages 1155-1178, October.
    2. Abdul Waheed & Qingyu Zhang & Muhammad Farrukh & Sher Zaman Khan, 2021. "Effect of Mobile Social Apps on Consumer’s Purchase Attitude: Role of Trust and Technological Factors in Developing Nations," SAGE Open, , vol. 11(2), pages 21582440211, April.
    3. Wajeeha Aslam & Marija Ham & Imtiaz Arif, 2017. "Consumer Behavioral Intentions towards Mobile Payment Services: An Empirical Analysis in Pakistan," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 161-176.
    4. Mirza A. Haq, Salman Abbasi, 2016. "Indirect Impact of Hedonic Consumption and Emotions on Impulse Purchase Behavior: A Double Mediation Model," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 3(2), pages 108-122, October.
    5. Wajeeha Aslam, Maria Batool, Zia Ul Haq, 2016. "Attitudes and Behaviors of the Mobile Phones Users towards SMS Advertising: A Study in an Emerging Economy," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 3(1), pages 68-85, March.
    6. Muhammad Ali & Syed Ali Raza & Chin-Hong Puah & Muhammad Shujaat Mubarik, 2023. "Customer acceptance toward Islamic personal financing in Pakistan," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(2), pages 270-284, June.
    7. Wajeeha Aslam & Reema Frooghi, 2018. "Switching Behaviour of Young Adults in Cellular Service Industry: An Empirical Study of Pakistan," Global Business Review, International Management Institute, vol. 19(3), pages 635-649, June.
    8. Wajeeha Aslam & Imtiaz Arif & Kashif Farhat & Marium Khursheed, 2018. "The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(2), pages 177-194.
    9. Muhammad Shahnawaz Adil, Kamal bin Ab Hamid, 2017. "Impact of Individual Feelings of Energy on Creative Work Involvement: A Mediating Role of Leader-Member Exchange," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 4(1), pages 82-105, March.
    10. Kartika Senja Widyawati & Maya Ariyanti, 2017. "Dependency on Smartphone 4G and the Impact on Purchase Behavior inIndonesia," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(2), pages 149-158.
    11. Shuiping Ding & Jie Lin & Zhenyu Zhang, 2020. "Influences of Reference Group on Users’ Purchase Intentions in Network Communities: From the Perspective of Trial Purchase and Upgrade Purchase," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
    12. Abdullatif I. R. ALHUDAITHY, 2019. "The Impact of Supermarkets’ Mobile Application on Saudi Customer’s Behavior during the Buying Decision Process," Expert Journal of Marketing, Sprint Investify, vol. 7(1), pages 77-91.

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    More about this item

    Keywords

    smart phones; university students; purchase behavior;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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