Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility
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DOI: 10.1007/s12525-017-0268-z
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- Katarína Remeňová & Jakub Kintler & Nadežda Jankelová, 2020. "The General Concept of the Revenue Model for Sustainability Growth," Sustainability, MDPI, vol. 12(16), pages 1-12, August.
- Florian Wiesböck & Thomas Hess, 2020. "Digital innovations," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 75-86, March.
- Thomas Hess & Ioanna Constantiou, 2018. "Introduction to the special issue on “Digitalization and the Media Industry”," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 77-78, February.
- Alfonso Vara-Miguel & Cristina Sánchez-Blanco & Charo Sádaba Chalezquer & Samuel Negredo, 2021. "Funding Sustainable Online News: Sources of Revenue in Digital-Native and Traditional Media in Spain," Sustainability, MDPI, vol. 13(20), pages 1-17, October.
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More about this item
Keywords
Content credibility; Content providers; Revenue models; Affiliate marketing; Content-driven commerce;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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