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Relationship marketing and life-cycle of small enterprise (SME)


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  • Sidorchuk, Roman

    Plekhanov Russian University of Economics)


The article investigates the hypothesis about the connection between marketing and life cycle enterprise of a small business (SME). Some results of studies of small enterprises in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk and Chelyabinsk regions and in the Krasnodar region. Some results of analysis demonstrate the link between marketing and life-cycle of small businesses (SME).

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Bibliographic Info

Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..

Volume (Year): 3 (2011)
Issue (Month): (May)

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Handle: RePEc:mmb:journl:articl_v3_1_11

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Keywords: Distribution channels; channel management; marketing channels; meat industry; meat gastronomy; small business; development of retail formats; "reset" the distribution channels; Êàíàëû ðàñïðåäåëåíèÿ ïðîäóêöèè; óïðàâëåíèå êàíàëàìè; ìàðêåòèíãîâûå êàíàëû; ìÿñíàÿ èíäóñòðèÿ; ìÿñíàÿ ãàñòðîíîìèÿ; ìàëûé áèçíåñ; ðàçâèòèå ôîðìàòîâ ðîçíè÷íîé òîðãîâëè; «ïåðåçàãðóçêà» êàíàëîâ ðàñïðåäåëåíèÿ.;

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Cited by:
  1. Suleymanova, Elena, 2011. "Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.


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