Advanced Search
MyIDEAS: Login to save this article or follow this journal

Relationship marketing and life-cycle of small enterprise (SME)

Contents:

Author Info

  • Sidorchuk, Roman

    ()
    (RSconsult
    Plekhanov Russian University of Economics)

Abstract

The article investigates the hypothesis about the connection between marketing and life cycle enterprise of a small business (SME). Some results of studies of small enterprises in the Russian Federation: Moscow and St. Petersburg, Moscow, Novgorod, Novosibirsk, Sverdlovsk, Tomsk and Chelyabinsk regions and in the Krasnodar region. Some results of analysis demonstrate the link between marketing and life-cycle of small businesses (SME).

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://www.marketing-mba.ru/article/v3_11/Marketingmarketingandlife-cycleSME_Sidorchuk.pdf
Download Restriction: no

Bibliographic Info

Article provided by Department of Marketing, Marketing MBA (RSconsult) in its journal Marketing MBA. Marketing management firms..

Volume (Year): 3 (2011)
Issue (Month): (May)
Pages:

as in new window
Handle: RePEc:mmb:journl:articl_v3_1_11

Contact details of provider:
Postal: 127018, Moscow, St. Skladochnaya, 1-18, of. 429
Phone: +7 (495) 545-49-35
Email:
Web page: http://www.marketing-mba.ru
More information through EDIRC

Related research

Keywords: Distribution channels; channel management; marketing channels; meat industry; meat gastronomy; small business; development of retail formats; "reset" the distribution channels; Êàíàëû ðàñïðåäåëåíèÿ ïðîäóêöèè; óïðàâëåíèå êàíàëàìè; ìàðêåòèíãîâûå êàíàëû; ìÿñíàÿ èíäóñòðèÿ; ìÿñíàÿ ãàñòðîíîìèÿ; ìàëûé áèçíåñ; ðàçâèòèå ôîðìàòîâ ðîçíè÷íîé òîðãîâëè; «ïåðåçàãðóçêà» êàíàëîâ ðàñïðåäåëåíèÿ.;

Find related papers by JEL classification:

References

No references listed on IDEAS
You can help add them by filling out this form.

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as in new window

Cited by:
  1. Suleymanova, Elena, 2011. "Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 4, November.

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:mmb:journl:articl_v3_1_11. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sidorchuk, Roman).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.