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Ethical Evaluations For Virtual Entrepreneurship Applications Of Travel Agencies: A Research On Consumer Differences

Author

Listed:
  • KENAN Güllü

    (Erciyes University, Turkey)

  • DIDEM Asar

    (Erciyes University, Turkey)

Abstract

In this study, it is aimed to reveal the ethical perceptions of the consumers using Virtual Entrepreneurship (web-based marketing) applications of travel agencies. Multivariate Variance of Analysis (MANOVA) was applied to the variables that included the level of evaluation of consumers' ethics expressions assessment levels. An analysis of variance (ANOVA) was conducted to determine the differences in the ethical perception of consumers. As a result, it can be said that is necessary for the agents to construct and apply their own ethical codes based on global ethical princibles and to take some permanent precautions by public institutions by making the necessary supervision.

Suggested Citation

  • KENAN Güllü & DIDEM Asar, 2019. "Ethical Evaluations For Virtual Entrepreneurship Applications Of Travel Agencies: A Research On Consumer Differences," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(1), pages 68-81, March.
    • Handle: RePEc:blg:reveco:v:71:y:2019:i:1:p:68-81
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/71107kenan&didem.pdf
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    More about this item

    Keywords

    Travel Agents; Ethic Perception; Virtual Entrepreneurship; Kayseri;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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