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Determinantes del Comportamiento Variado del Consumidor en el Escenario de Compra

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  • Carmen Berné Manero

    (Departamento de Economía y Dirección de Empresas. Facultad de Ciencias Económicas y Empresariales. Universidad de Zaragoza)

  • Noemí Martínez Caraballo

    (Departamento de Economía y Dirección de Empresas. Facultad de Ciencias Económicas y Empresariales. Universidad de Zaragoza)

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    Abstract

    Habida cuenta que las familias visitan regularmente más de un establecimiento comercial a la hora de resolver la compra de productos de uso frecuente, el interés de este trabajo estriba en analizar los factores que subyacen en el comportamiento variado del consumidor considerando un escenario de compra habitual. Para ello, se ha llevado a cabo un análisis empírico sobre los patrones de compra de productos de compra frecuente en 260 hogares de la ciudad de Zaragoza. Los resultados obtenidos han identificado un grupo de variables explicativas del comportamiento variado de los consumidores.

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    Bibliographic Info

    Paper provided by Facultad de Ciencias Económicas y Empresariales, Universidad de Zaragoza in its series Documentos de Trabajo with number dt2007-01.

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    Date of creation: Jan 2007
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    Handle: RePEc:zar:wpaper:dt2007-01

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    Web page: http://www.dteconz.unizar.es/
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    Related research

    Keywords: Elección de establecimientos; Búsqueda de Variedad; Comercio Minorista; Comportamiento del Consumidor; Lealtad.;

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