IDEAS home Printed from https://ideas.repec.org/a/ege/journl/v9y2009i4p1295-1311.html
   My bibliography  Save this article

Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi

Author

Listed:
  • Nuray Selma ÖZDIPCINER

    (Üniversitesi, Denizli Meslek Yüksekokulu, Turizm ve Otel Isletmeciligi Programi)

Abstract

Kültür, satin alma davranisina etki eden önemli faktörlerden biridir. Gerek tüketici davranislari, gerekse kültür üzerine literatürde pek cok arastirma mevcuttur. Ancak her ikisini birlestiren ve belirgin pazarlara yönelik arastirma sayisi oldukca azdir. Bu arastirmanin amaci, Türkler ve Almanlarin tatil satin alma kararlarina iliskin farkliliklarini ortaya koymaktir. Arastirma, 2006 yili yazinda Antalya ilinde, turistlerin otelde konakladiklari sirada, yargisal örneklem yöntemi kullanilarak yapilmistir. Arastirma sonucunda turistlerin milliyet, cinsiyet, medeni durum ve konaklama türüne göre satin alma kararlarindaki farkliliklar önemli bulunmustur. Bu arastirma her iki kültüre birlikte hizmet veren isletmecilere, iki grubun farkliliklarini göstermesi acisindan önem tasir. Arastirma sonuclarinin uygulanmasi, isletmecilere pazarin bu bölümleri icin etkin stratejiler olusturma imkâni verebilir.

Suggested Citation

  • Nuray Selma ÖZDIPCINER, 2009. "Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 9(4), pages 1295-1311.
    • Handle: RePEc:ege:journl:v:9:y:2009:i:4:p:1295-1311
    as

    Download full text from publisher

    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2009_4_12.pdf
    Download Restriction: no
    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2009&peryot=4
    File Function: Website of the journal issue
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Kültür; satin alma kararlari; turist davranisi; Türk; Alman;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:9:y:2009:i:4:p:1295-1311. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Baris Gök (email available below). General contact details of provider: https://edirc.repec.org/data/iiegetr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.