Advanced Search
MyIDEAS: Login

Turistlerin Satin Alma Kararlarindaki Kültürel Farkliliklar: Türk - Alman Karsilastirmasi

Contents:

Author Info

  • Nuray Selma ÖZDIPCINER

    ()
    (Üniversitesi, Denizli Meslek Yüksekokulu, Turizm ve Otel Isletmeciligi Programi)

Registered author(s):

    Abstract

    Kültür, satin alma davranisina etki eden önemli faktörlerden biridir. Gerek tüketici davranislari, gerekse kültür üzerine literatürde pek cok arastirma mevcuttur. Ancak her ikisini birlestiren ve belirgin pazarlara yönelik arastirma sayisi oldukca azdir. Bu arastirmanin amaci, Türkler ve Almanlarin tatil satin alma kararlarina iliskin farkliliklarini ortaya koymaktir. Arastirma, 2006 yili yazinda Antalya ilinde, turistlerin otelde konakladiklari sirada, yargisal örneklem yöntemi kullanilarak yapilmistir. Arastirma sonucunda turistlerin milliyet, cinsiyet, medeni durum ve konaklama türüne göre satin alma kararlarindaki farkliliklar önemli bulunmustur. Bu arastirma her iki kültüre birlikte hizmet veren isletmecilere, iki grubun farkliliklarini göstermesi acisindan önem tasir. Arastirma sonuclarinin uygulanmasi, isletmecilere pazarin bu bölümleri icin etkin stratejiler olusturma imkâni verebilir.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.onlinedergi.com/MakaleDosyalari/51/PDF2009_4_12.pdf
    Download Restriction: no

    File URL: http://www.onlinedergi.com/eab/arsiv/arsivDetay.aspx?yil=2009&peryot=4
    File Function: Website of the journal issue
    Download Restriction: no

    Bibliographic Info

    Article provided by Ege University Faculty of Economics and Administrative Sciences in its journal Ege Academic Review.

    Volume (Year): 9 (2009)
    Issue (Month): 4 ()
    Pages: 1295-1311

    as in new window
    Handle: RePEc:ege:journl:v:9:y:2009:i:4:p:1295-1311

    Contact details of provider:
    Web page: http://iibf.ege.edu.tr/ENG/
    More information through EDIRC

    Related research

    Keywords: Kültür; satin alma kararlari; turist davranisi; Türk; Alman;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ege:journl:v:9:y:2009:i:4:p:1295-1311. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Baris Gök).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.