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Asia’S Local Champions

In: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers

Author

Listed:
  • HERMAWAN KARTAJAYA
  • PHILIP KOTLER
  • DEN HUAN HOOI

Abstract

In any market, indigenous businesses can be among the toughest niche players. Multinationals today would be much less anxious about their peers as they would have — more or less — similar business models and hence adopt similar strategies. Big global businesses, with sophisticated systems and standardized products, also tend to struggle with cultural shocks and blocks when entering new, niche local markets. Smaller domestic players that are extremely agile in meeting the needs of the local customers are difficult to predict and therefore difficult to beat in the markets that they are entrenched…

Suggested Citation

  • Hermawan Kartajaya & Philip Kotler & Den Huan Hooi, 2019. "Asia’S Local Champions," World Scientific Book Chapters, in: Asian Competitors Marketing for Competitiveness in the Age of Digital Consumers, chapter 8, pages 213-237, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813275478_0008
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    More about this item

    Keywords

    Asian Competitors; Asian Consumers; Asia; Digital Consumers; Digitization; Digitalization; New Wave Marketing; Marketing; Fourth Industrian Revolution; Changing Environment; Changing Landscape;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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