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Consumer attitudes to organic foods. A Spanish case study/Actitud del consumidor hacia los alimentos orgánicos. Estudio del caso español

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  • DÍAZ DONATE, MÓNICA

    ()
    (Departamento de Producción Vegetal y Tecnología Agraria, UNIVERSIDAD DE CASTILLA-LA MANCHA, ESPAÑA.)

  • BERNABÉU CAÑETE, RODOLFO

    ()
    (Departamento de Producción Vegetal y Tecnología Agraria, UNIVERSIDAD DE CASTILLA-LA MANCHA, ESPAÑA.)

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    Abstract

    The purpose of the present study is to determine the various factors that influence attitudes towards the purchase of organic food. The methodology consisted in a survey of 463 consumers in the Castilla-La Mancha Region who purchased food items for their homes. A multivariate data analysis was carried out by means of Structural Equation Models (SEM), computed with the maximum likelihood method. Attitudes toward the purchase of organic foods are directly related to consumer lifestyle and are influenced by consumers’ attitude towards the environment as well. In this sense, lifestyle and environmental attitudes have a positive influence on the purchase of organic food. El propósito del presente estudio es determinar los diversos factores que influyen en las actitudes de compra de alimentos orgánicos. Para ello se realizó una encuesta a 463 consumidores que compraron alimentos para sus hogares de Castilla-La Mancha. Seguidamente se realizó un análisis multivariante de datos por medio de modelos de ecuaciones estructurales (SEM), calculadas con el método de máxima verosimilitud. Las actitudes hacia la compra de alimentos orgánicos están directamente relacionadas con el estilo de vida de los consumidores y se ven influidos por la actitud de los consumidores hacia el medio ambiente. En este sentido, los estilos de vida y la actitud hacia el medio ambiente tienen una influencia positiva en la compra de alimentos orgánicos.

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    Bibliographic Info

    Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

    Volume (Year): 30 (2012)
    Issue (Month): (Agosto)
    Pages: 755 (20 pag)

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    Handle: RePEc:lrk:eeaart:30_2_20

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    Related research

    Keywords: Consumo; Modelos de Ecuaciones Estructurales; Comportamiento del consumidor; Marketing alimentario ; Consumption; Structural Equation Models; Consumer Behaviour; Food Marketing.;

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    1. Park, C Whan & Mothersbaugh, David L & Feick, Lawrence, 1994. " Consumer Knowledge Assessment," Journal of Consumer Research, University of Chicago Press, vol. 21(1), pages 71-82, June.
    2. Grunert, Suzanne C. & Juhl, Hans Jorn, 1995. "Values, environmental attitudes, and buying of organic foods," Journal of Economic Psychology, Elsevier, vol. 16(1), pages 39-62, March.
    3. Roitner-Schobesberger, Birgit & Darnhofer, Ika & Somsook, Suthichai & Vogl, Christian R., 2008. "Consumer perceptions of organic foods in Bangkok, Thailand," Food Policy, Elsevier, vol. 33(2), pages 112-121, April.
    4. Huang, Chung L, 1996. "Consumer Preferences and Attitudes towards Organically Grown Produce," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 23(3), pages 331-42.
    5. Peterson, Robert A, 1994. " A Meta-analysis of Cronbach's Coefficient Alpha," Journal of Consumer Research, University of Chicago Press, vol. 21(2), pages 381-91, September.
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