Ecological Marketing –Strategic Option for Business Development in Bucharest
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Cited by:
- Aleksandra Kuzior & Alla Lobanova, 2020. "Tools of Information and Communication Technologies in Ecological Marketing under Conditions of Sustainable Development in Industrial Regions (Through Examples of Poland and Ukraine)," JRFM, MDPI, vol. 13(10), pages 1-20, October.
- Bunea Ovidiu-Iulian, 2019. "Repositioning sales as an influence on innovation and a source of sustainable competitive advantage," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 492-504, May.
- Djamila Chikh Kadri & Djazia Amina Chib & Assia Brahimi, 2021. "Intelligent Hierarchization Of Service Elements Contributing To Overall Customer Satisfaction €Žcase Of Air Algerie Customers," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 49-67, March.
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More about this item
Keywords
Ecological marketing; Sustainability; Pollution; Environmental awareness; Business development.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
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