A Super Efficiency Model for Product Evaluation
AbstractThis study applies a Super Efficiency Data Envelopment Analysis model to evaluate the efficiency of cars sold on the German market. Efficiency is conceptualized from a customers' perspective as a ratio of outputs that customers obtain from a product relative to inputs that customers have to invest. The output side is modeled as a set of customer-relevant parameters such as performance attributes but also nonfunctional benefits and brand strength. More than 60% of the cars are efficient but the analysis shows marked differences regarding their degree of Super Efficiency. Super Efficiency indicates the extent to which the efficient products exceed the efficient frontier formed by other efficient units. Based on the parameter weights, segments of cars with a particular mix of characteristics can be identified; cars with a comparative advantage relative to their competitors who provide the same mix are characterized as the reference points within a given segment.
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Bibliographic InfoPaper provided by EconWPA in its series Microeconomics with number 0402011.
Date of creation: 05 Feb 2004
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Customer Value; Data Envelopment Analysis (DEA); Marketing Efficiency; Product Marketing; Super Efficiency Model;
Find related papers by JEL classification:
- D2 - Microeconomics - - Production and Organizations
- D4 - Microeconomics - - Market Structure and Pricing
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2004-02-08 (All new papers)
- NEP-COM-2004-02-08 (Industrial Competition)
- NEP-INO-2004-02-08 (Innovation)
- NEP-MIC-2004-02-08 (Microeconomics)
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