Consumer boycotts: The impact of the Iraq war on French wine sales in the U.S
AbstractThe French Opposition to the war in Iraq in early 2003, prompted calls for a boycott of French wine in the US. We measure the magnitude of consumers%u2019 participation in the boycott, and look at basic evidence of who participates. Conservative estimates indicate that the boycott resulted in 26% lower weekly sales at its peak, and 13% lower sales over the six month period that we estimate the boycott lasted for. These findings suggest that business should be concerned that their actions may provoke a boycott which hurts their profits. We also find that neither political preferences or media attention are important determinants of boycott participation.
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Bibliographic InfoArticle provided by Springer in its journal QME.
Volume (Year): 7 (2009)
Issue (Month): 1 (March)
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Web page: http://www.springerlink.com/link.asp?id=111240
Boycott; Wine; Free-riding; Consumer behavior; M31; D12; L66;
Other versions of this item:
- Larry Chavis & Phillip Leslie, 2006. "Consumer Boycotts: The Impact of the Iraq War on French Wine Sales in the U.S," NBER Working Papers 11981, National Bureau of Economic Research, Inc.
- L0 - Industrial Organization - - General
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