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Giving ideas a chance: Systematic development of services in manufacturing industry

Author

Listed:
  • Strassl, Johann
  • Schicker, Günter
  • Grasser, Christian

Abstract

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design principles to develop a NSD process in a manufacturing context. Further, a generic NSD framework for manufacturing companies and a five-stage service development process framework is presented in detail. Managers need to be aware of the interrelationship that exists between NSD and NPD. A number of managerial implications are proposed and discussed. This paper emphasizes the importance of NSD lifecycle management, something that has not previously been extensively studied or addressed. In 2 addition, to explicitly discuss NSD in a business model context in manufacturing is novel.

Suggested Citation

  • Strassl, Johann & Schicker, Günter & Grasser, Christian, 2015. "Giving ideas a chance: Systematic development of services in manufacturing industry," Weidener Diskussionspapiere 47, University of Applied Sciences Amberg-Weiden (OTH).
    • Handle: RePEc:zbw:hawdps:47
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    Citations

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    Cited by:

    1. Schicker, Günter & Strassl, Johann, 2019. "Produktportfolio-Management im Zeitalter der Digitalisierung," Weidener Diskussionspapiere 69, University of Applied Sciences Amberg-Weiden (OTH).
    2. Schicker, Günter & Strassl, Johann, 2015. "A call for action - warum sich das professionelle Managementdes Service Portfolios in der Industrie auszahlt," Weidener Diskussionspapiere 53, University of Applied Sciences Amberg-Weiden (OTH).

    More about this item

    Keywords

    manufacturing industry; services; service development process; innovation; service development;
    All these keywords.

    JEL classification:

    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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