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A call for action - warum sich das professionelle Managementdes Service Portfolios in der Industrie auszahlt

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  • Schicker, Günter
  • Strassl, Johann

Abstract

Die Bedeutung des Servicegeschäfts in Industrieunternehmen nimmt kontinuierlich zu. Gerade in wettbewerbsintensiven Märkten verschiebt sich das Gewicht der Serviceleistungen zu Lasten des Kernproduktes. Um ambitionierte Umsatz- und Ertragsziele im Service zu erreichen, ist das Portfolio an Serviceleistungen häufig zu erweitern und aktiv zu steuern. Dieses systematische Gestalten des Leistungsangebotes im industriellen Servicegeschäft ist Aufgabe des Service Portfolio Managements (SPM). Das vorliegende Paper zeigt anhand einer umfassenden Literaturanalyse sowie eigener empirischer Daten auf, dass sich das professionelle Management des Service- Portfolios positiv auf Innovationserfolg und Profitabilität von Unternehmen auswirkt. Der Stand der Umsetzung in der industriellen Praxis wird dargestellt. Ursachen für die mangelhafte Implementierung sowie zukünftige Forschungsschwerpunkte werden diskutiert.

Suggested Citation

  • Schicker, Günter & Strassl, Johann, 2015. "A call for action - warum sich das professionelle Managementdes Service Portfolios in der Industrie auszahlt," Weidener Diskussionspapiere 53, University of Applied Sciences Amberg-Weiden (OTH).
    • Handle: RePEc:zbw:hawdps:53
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    manufacturing industry; services; product portfolio management; innovation; service portfolio management;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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