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The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review

Author

Listed:
  • IKRAMUDDIN

    (Malikussaleh University, Indonesia)

  • Muhammad ADAM

    (Syiah Kuala University, Indonesia)

  • Hizir SOFYAN

    (Syiah Kuala University, Indonesia)

  • FAISAL

    (Syiah Kuala University, Indonesia)

Abstract

The concept of loyalty has evolved as an important issue in the world of marketing as companies are focusing their strategy in retaining customers and increasing their sales. The purpose of this study is to re-evaluate the involvement of various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile phones through literature review and examination of previous research. Some studies have found that the observed variables are the key drivers of brand loyalty. However, other opinions are also presented for their different perspectives and a broader view of the research topic.

Suggested Citation

  • IKRAMUDDIN & Muhammad ADAM & Hizir SOFYAN & FAISAL, 2017. "The Relationship of Perceived Value, Service Quality, Brand Trust, and Brand Loyalty. A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 5(2), pages 72-77.
    • Handle: RePEc:exp:mkting:v:5:y:2017:i:2:p:72-77
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    References listed on IDEAS

    as
    1. Lam, Shun Yin & Shankar, Venkatesh, 2014. "Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology Generations," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 26-42.
    2. Umbas KRISNANTO, 2017. "Empirical Study on the Relationships of Internet Banking Quality, Customer Value, and Customer Satisfaction," Expert Journal of Marketing, Sprint Investify, vol. 5(1), pages 17-27.
    3. Naufal BACHRI & Abdul RAHMAN LUBIS & NURDASILA & M. Shabri ABD. MAJID, 2016. "Credibility and Consumer Behavior of Islamic Bank in Indonesia: A Literature Review," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 20-23.
    4. Ying-Kai Liao, 2015. "The Role of Trust on Brand Loyalty and Brand Equity," Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society: Managing Intellectual Capital and Innovation; Proceedings of the MakeLearn and TIIM Joint International Conference 2,, ToKnowPress.
    5. Nuri WULANDARI, 2016. "Brand Experience in Banking Industry: Direct and Indirect Relationship to Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 1-9.
    6. Park, Hyejune & Kim, Youn-Kyung, 2016. "Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 114-122.
    7. Chang, Chiao-Chen, 2015. "Exploring mobile application customer loyalty: The moderating effect of use contexts," Telecommunications Policy, Elsevier, vol. 39(8), pages 678-690.
    8. Zur, Andrew & Leckie, Civilai & Webster, Cynthia M., 2012. "Cognitive and affective trust between Australian exporters and their overseas buyers," Australasian marketing journal, Elsevier, vol. 20(1), pages 73-79.
    9. Eric Yeboah-Asiamah & Simon Gyasi Nimako & Daniel M. Quaye & Samuel Buame, 2016. "Implicit and explicit loyalty: the role of satisfaction, trust and brand image in mobile telecommunication industry," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 8(1), pages 94-115.
    Full references (including those not matched with items on IDEAS)

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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