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Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect?
[Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écrite : un effet de complémentarité ?]

Author

Listed:
  • Arnaud Riviere

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Rémi Mencarelli

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, Institut d'Administration des Entreprises (IAE) - Savoie Mont-Blanc)

  • Bertrand Belvaux

    (CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE], IAE Dijon - Institut d'Administration des Entreprises (IAE) - Dijon - UB - Université de Bourgogne)

  • Jessie Pallud

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School)

Abstract

As many sectors, the newspaper industry has been impacted by digital channels. This has fostered the emergence of new ways of accessing information and contributed to the development of new types of contents. The latest academic and managerial reflections lead to assume the existence of a complementarity effect between contents as well as between channels. This research aims to verify this hypothesis with a survey conducted among 1028 readers of the French newspaper Le Monde. The results validate only, and under conditions, a complementary effect between channels.

Suggested Citation

  • Arnaud Riviere & Rémi Mencarelli & Bertrand Belvaux & Jessie Pallud, 2016. "Channel proliferation and perceived value of the digital offer in the newspaper industry: a complementary effect? [Multiplication des canaux et valeur perçue de l’offre digitale dans la presse écri," Post-Print hal-01591784, HAL.
    • Handle: RePEc:hal:journl:hal-01591784
    DOI: 10.3917/sim.164.0043
    Note: View the original document on HAL open archive server: https://hal.univ-smb.fr/hal-01591784
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