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Marketing Information Systems

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Editor Info

  • Mihai Orzan
    () (School of Marketing, Academy of Economic Studies)

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Author Info

  • Gheorghe Orzan

    ()
    (School of Marketing, Academy of Economic Studies)

Abstract

The authors are professors of marketing and marketing information systems at the Academy of Economic Studies in Bucharest, which allowed them to achieve a very accurate summary of those elements of information systems that support the marketing activities of an organization. The book was written as a teaching medium, which is quite evident from the way it was written, but reading them is a useful reading for anyone interested in how modern marketing activity is based on the use of technical computing. Topics include database technology, Internet and distributed applications, as well as various intelligent decision support systems.

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Bibliographic Info

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This book is provided by Academy of Economic Studies, School of Marketing in its series marketing books with number 1 and published in 2006.

Edition: 2
Handle: RePEc:ase:mkbook:1

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Web page: http://www.edumark.ase.ro

Related research

Keywords: Information systems; marketing; database; Internet; OLAP; DSS; Groupware; Merise; knowledge base;

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