Marketing Information Systems
AbstractThe authors are professors of marketing and marketing information systems at the Academy of Economic Studies in Bucharest, which allowed them to achieve a very accurate summary of those elements of information systems that support the marketing activities of an organization. The book was written as a teaching medium, which is quite evident from the way it was written, but reading them is a useful reading for anyone interested in how modern marketing activity is based on the use of technical computing. Topics include database technology, Internet and distributed applications, as well as various intelligent decision support systems.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoThis book is provided by Academy of Economic Studies, School of Marketing in its series marketing books with number 1 and published in 2006.
Contact details of provider:
Web page: http://www.edumark.ase.ro
Information systems; marketing; database; Internet; OLAP; DSS; Groupware; Merise; knowledge base;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihai Orzan).
If references are entirely missing, you can add them using this form.