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Marketing Information Systems

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Gheorghe Orzan () (School of Marketing, Academy of Economic Studies)
Mihai Orzan () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Editor Info
Mihai Orzan
Mihai Orzan () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Abstract

This books includes the main topics regarding a marketing system useful for a Marketing department, including database technology, Internet and distributed applications, as well as various intelligent decision support systems.

Download Info
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
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Publisher Info
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
This book is provided by Academy of Economic Studies, School of Marketing in its series marketing books with number 1 and published in 2001.

Edition: 1
Handle: RePEc:ase:mkbook:1

Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: Information systems; marketing; database; Internet; OLAP; DSS; Groupware; Merise; knowledge base;

Find related papers by JEL classification:
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing

Statistics
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This page was last updated on 2009-12-9.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.