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The Impact of Business-Cycle Fluctuations on Private-Label Share

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  • Lamey, L.
  • Deleersnyder, B.
  • Dekimpe, M.G.
  • Steenkamp, J-B.E.M.
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    Abstract

    This study investigates the cyclical dependence of private-label success in four countries. The results show that private-label share behaves countercyclically. Moreover, asymmetries are present in both the extent and speed of up- and down-ward movements in private-label share over the business cycle. Finally, part of private-labels’ share gain during contractions is found to be permanent.

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    File URL: http://repub.eur.nl/pub/6997/ERS%202005%20061%20MKT.pdf
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    Bibliographic Info

    Paper provided by Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam in its series ERIM Report Series Research in Management with number ERS-2005-061-MKT.

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    Date of creation: 18 Oct 2005
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    Handle: RePEc:ems:eureri:6997

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    Postal: RSM Erasmus University & Erasmus School of Economics, PoBox 1738, 3000 DR Rotterdam
    Phone: 31-10-408 1182
    Fax: 31-10-408 9020
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    Web page: http://www.erim.eur.nl/
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    Related research

    Keywords: business cycle; private-label success; time-series econometrics;

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