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Modeling Marketing Dynamics by Time Series Econometrics

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Author Info

  • Koen Pauwels

    ()

  • Imran Currim
  • Marnik Dekimpe
  • Dominique Hanssens
  • Natalie Mizik
  • Eric Ghysels
  • Prasad Naik

Abstract

This paper argues that time-series econometrics provides valuable tools and opens exciting research opportunities to marketing researchers. It allows marketing researchers to advance traditional modeling and estimation approaches by incorporating dynamic processes to answer new important research questions. The authors discuss the challenges facing time-series modelers in marketing, provide an overview of recent methodological developments and several applications, and highlight fruitful areas for future research. This discussion is based on the First Annual Conference on ‘Modeling Marketing Dynamics by Time Series Econometrics’ at the Tuck School of Business at Dartmouth, Hanover, New Hampshire, USA on September 16–17, 2004. Copyright Kluwer Academic Publishers 2004

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File URL: http://hdl.handle.net/10.1007/s11002-005-0455-0
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Bibliographic Info

Article provided by Springer in its journal Marketing Letters.

Volume (Year): 15 (2004)
Issue (Month): 4 (December)
Pages: 167-183

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Handle: RePEc:kap:mktlet:v:15:y:2004:i:4:p:167-183

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Web page: http://www.springerlink.com/link.asp?id=100312

Related research

Keywords: time series models; marketing dynamics; data richness; Lucas critique; impulse response functions;

References

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Citations

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Cited by:
  1. Lemmens, A. & Croux, C. & Dekimpe, M.G., 2007. "Consumer confidence in Europe: United in diversity," Open Access publications from Tilburg University urn:nbn:nl:ui:12-194296, Tilburg University.
  2. Robert Krider & Tieshan Li & Yong Liu & Charles Weinberg, 2008. "Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach," Marketing Letters, Springer, vol. 19(1), pages 1-12, March.
  3. Bronnenberg, B.J.J.A.M. & Mela, C.F. & Boulding, W.F., 2006. "The periodicity of pricing," Open Access publications from Tilburg University urn:nbn:nl:ui:12-332172, Tilburg University.
  4. Lamey, L. & Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M., 2005. "The Impact of Business-Cycle Fluctuations on Private-Label Share," ERIM Report Series Research in Management ERS-2005-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
  5. Netzer, Oded & Lattin, James M. & Srinivasan, V. "Seenu", 2007. "A Hidden Markov Model of Customer Relationship Dynamics," Research Papers 1904r, Stanford University, Graduate School of Business.
  6. Crespo Cuaresma, Jesus & Stöckl, Matthias, 2012. "The Effect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany," Working Papers in Economics and Finance 2012-2, University of Salzburg.

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