Personal Details | Affiliation | Works
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Heerde, H.J. van & Helsen, K. & Dekimpe, M.G., 2005.
"Managing Product-Harm Crises,"
Research Paper
ERS-2005-044-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Lemmens, A. & Croux, C. & Dekimpe, M.G., 2005.
"The European Consumer: United In Diversity?,"
Research Paper
ERS-2005-022-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J.B.E.M. & Koll, O., 2005.
"Win-Win Strategies at Discount Stores,"
Research Paper
ERS-2005-050-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Cleeren, K. & Dekimpe, M.G. & Verboven, F., 2005.
"Intra- and Inter-Channel Competition in Local-Service Sectors,"
Research Paper
ERS-2005-018-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004.
"On The Predictive Content Of Production Surveys: A Pan-European Study,"
Research Paper
ERS-2004-017-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!] Published as:
Heerde, H.J. van & Dekimpe, M.G. & Putsis Jr, W.P., 2004.
"Marketing Models and the Lucas Critique,"
Research Paper
ERS-2004-080-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Dekimpe, M.G. & Skiera, B., 2004.
"Channel Power in Multi-Channel Environments,"
Research Paper
ERS-2004-041-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004.
"Decomposing Granger Causality over the Spectrum,"
Research Paper
ERS-2004-102-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Dekimpe, M.G. & Hanssens, D.M., 2003.
"Persistence Modeling for Assessing Marketing Strategy Performance,"
Research Paper
ERS-2003-088-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Deleersnyder, B. & Geyskens, I. & Gielens, K. & Dekimpe, M.G., 2002.
"How Cannibalistic is the Internet Channel?,"
Research Paper
ERS-2002-22-MKT Revision_, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Steenkamp, J.B.E.M. & Nijs, V.R. & Hanssens, D.M. & Dekimpe, M.G., 2002.
"Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion,"
Research Paper
ERS-2002-20-MKT Revision_, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Srinivasan, S. & Pauwels, K.H. & Hanssens, D.M. & Dekimpe, M.G., 2002.
"Do Promotions Benefit Manufacturers, Retailers or Both?,"
Research Paper
ERS-2002-21-MKT Revision_, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]
Lemmens, A. & Croux, C. & Dekimpe, M.G., 2004.
"On The Predictive Content Of Production Surveys: A Pan-European Study,"
Research Paper
ERS-2004-017-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
[Downloadable!]