The Focus Of Companies On Clients Â€“ A Major Trend In The Current Business Environment
AbstractUnder the impact of economic dynamism, sharpening competition, globalization and computerization, the late twentieth century is characterized by moving from a transactional to a relational marketing in which companies focus on developing relationships with customers, increasing their level of satisfaction and ultimately gaining their loyalty.
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Bibliographic InfoArticle provided by Holistic Marketing Management in its journal Holistic Marketing Management.
Volume (Year): 2 (2012)
Issue (Month): 2 (June)
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Web page: http://holisticmarketingmanagement.ro
relational marketing; customer loyalty;
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- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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