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The Imperatives Of Quality Services In Condition Of European Integration

Author

Listed:
  • Natalia Remesovski

    (International Institute of Management „IMI-NOVA”, Chisinau, Republic of Moldova)

Abstract

Quality includes the technical side or strictly linked to intrinsic characteristics and properties of the product or service and it can be defined as a set of properties and characteristics of a product or service, which gives it its ability to meet the needs expressed or implied. The liberalization of international trade by value, internationalization and globalization and the development spheres of service, the bar in quality always rises and quality is a key factor in customers decision to choose a particular company or another.

Suggested Citation

  • Natalia Remesovski, 2012. "The Imperatives Of Quality Services In Condition Of European Integration," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 4(1), pages 88-93, March.
    • Handle: RePEc:jes:wpaper:y:2012:v:4:i:1:p:88-93
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    File URL: http://ceswp.uaic.ro/articles/CESWP2012_IV1_REM.pdf
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    More about this item

    Keywords

    Quality; dimensions of service quality; service quality; European quality policy; imperatives of the service quality Romania;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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