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Image and Identity in the Academic Field

Author

Listed:
  • Muhcina Silvia

    (Faculty of Economic Sciences, Ovidius University of Constanta)

  • Moraru Andreea – Daniela

    (Faculty of Economic Sciences, Ovidius University of Constanta)

  • Fronea Ciprian Mihail

    (Financial Guard of Constanta)

Abstract

In the marketing approach, the organization’s image has a complicate substance. From many managers’ point of view, the image is an important capital for their organizations, and a basic patrimonial element. From the marketers’ point of view, the image is an important factor for the process of creating and increasing the demand for products and services, or for the market share increasing process. In a strong correlation with consumers’ image, the products or services’ image are symbols of publics’ status and role, and a way to facilitate and hierarchize individual choices. The consumers’ decision process is based in a significant measure on image. In this paper, we attempt at presenting some general aspects concerning image and identity in the academic field and to mention some of the most important means to create and deliver the image to the organizations’ publics.

Suggested Citation

  • Muhcina Silvia & Moraru Andreea – Daniela & Fronea Ciprian Mihail, 2013. "Image and Identity in the Academic Field," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 885-888, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:1:p:885-888
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    More about this item

    Keywords

    marketing; academic; image; identity; image delivery.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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