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The Perspective of Goods Distribution and Logistics

Author

Listed:
  • Dan Gheorghe

    (“Ovidius” University of Constanta Faculty of Economics Science)

Abstract

Through this article I have tried to include trends and mutations of economic processes and operative activities, strategies and tactics imposed by the post-recession. There were also included the main innovations or the reshaping of the marketing channel in the logistics of goods, whereby economic entities participating in these channels have generated a process of change in order to remain on the market. Those who have risked through investment have managed even to develop competitive capacity and basic behaviors.

Suggested Citation

  • Dan Gheorghe, 2014. "The Perspective of Goods Distribution and Logistics," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 303-308, May.
    • Handle: RePEc:ovi:oviste:v:xiv:y:2014:i:2:p:303-308
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    More about this item

    Keywords

    population demand; educated consumer; augmented reality; 3D planogram; holistic marketing; virtual commerce.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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