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Value Creation in Service Over the Last Two Decades: A Meta-Analysis

In: Smart Tourism as a Driver for Culture and Sustainability

Author

Listed:
  • Abdelouahab El Boukhari

    (Ibn Zohr University)

  • Rachid Oumlil

    (Ibn Zohr University)

  • Allal Achaba

    (Ibn Zohr University)

Abstract

During the last two decades, value creation has been considered as a central topic for discussion. Various studies have focused on variables that affect the value creation process, such as service quality and customer satisfaction. Others have emphasized the measure of the value created. However, the literature is still not fully articulated and the measurement systems are traditional. Accordingly, we conducted a meta-analysis of value creation in service by addressing the following questions: What is value creation? What are the indicators mobilized in value creation literature in service? This literature review covers a period from 1996 to 2017. The objective of this study is to provide a better understanding of value creation, as well as to conceptualize this concept in service based on the commonly cited indicators.

Suggested Citation

  • Abdelouahab El Boukhari & Rachid Oumlil & Allal Achaba, 2019. "Value Creation in Service Over the Last Two Decades: A Meta-Analysis," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Marival Segarra-Oña (ed.), Smart Tourism as a Driver for Culture and Sustainability, chapter 0, pages 103-119, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-03910-3_8
    DOI: 10.1007/978-3-030-03910-3_8
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    More about this item

    Keywords

    Value creation; Value co-creation; Value in use; Value in exchange; Service sectors; Indicators;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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