IDEAS home Printed from https://ideas.repec.org/a/ula/econom/v15y1990i5p105-112.html
   My bibliography  Save this article

The market: Its modern concept and its teaching-learning process

Author

Listed:
  • Luis E. Rivero M.

    (Universidad de Los Andes, Instituto de Investigaciones Económicas y Sociales)

Abstract

El nuevo enfoque del mercadeo se diferencia básicamente del tradicional, en el hecho de que las empresas se han volcado hacia los clientes en vez de estar concentradas en el producto como tal. Esto ha contribuido a que adquieran fundamental importancia nuevas disciplinas que no figuraban en la concepción anterior del mercadeo y de esto se desprende que tanto la gerencia de los departamentos de mercadeo, como su enseñanza a nivel universitario, deban ser ejercidos por profesionales con un amplio conocimiento del manejo de empresas, economía y matemáticas.

Suggested Citation

  • Luis E. Rivero M., 1990. "The market: Its modern concept and its teaching-learning process," Economía, Instituto de Investigaciones Económicas y Sociales (IIES). Facultad de Ciencias Económicas y Sociales. Universidad de Los Andes. Mérida, Venezuela, vol. 15(5), pages 105-112, January-D.
    • Handle: RePEc:ula:econom:v:15:y:1990:i:5:p:105-112
    as

    Download full text from publisher

    File URL: ftp://iies.faces.ula.ve/Pdf/Revista5/Rev5Rivero.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Simon Kuznets, 1942. "Uses of National Income in Peace and War," NBER Chapters, in: Uses of National Income in Peace and War, pages 1-45, National Bureau of Economic Research, Inc.
    2. Milton Friedman, 1957. "A Theory of the Consumption Function," NBER Books, National Bureau of Economic Research, Inc, number frie57-1, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Haagsma, Rein, 2018. "Income inequality and saving in a class society: The role of ordinal status," Economics Discussion Papers 2018-12, Kiel Institute for the World Economy (IfW Kiel).
    2. Schulz, Jan & Mayerhoffer, Daniel M., 2021. "A network approach to consumption," BERG Working Paper Series 173, Bamberg University, Bamberg Economic Research Group.
    3. Francisco Alvarez‐Cuadrado & Mayssun El‐Attar Vilalta, 2018. "Income Inequality and Saving," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 80(6), pages 1029-1061, December.
    4. Jeffrey C. Fuhrer, 1992. "Do consumers behave as the life-cycle/permanent-income theory of consumption predicts?," New England Economic Review, Federal Reserve Bank of Boston, issue Sep, pages 3-14.
    5. David Mautin Oke & Koye Gerry Bokana, 2017. "Understanding the Theory of Consumption in the Context of a Developing Economy," Journal of Economics and Behavioral Studies, AMH International, vol. 9(5), pages 219-229.
    6. Haagsma, Rein, 2018. "Income inequality and saving in a class society: The role of ordinal status," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 12, pages 1-31.
    7. Alvarez-Cuadrado, Francisco & Van Long, Ngo, 2011. "The relative income hypothesis," Journal of Economic Dynamics and Control, Elsevier, vol. 35(9), pages 1489-1501, September.
    8. Alice Martini & Luca Spataro, 2022. "The contribution of Carlo Casarosa on the forerunners of the life cycle hypothesis by Franco Modigliani and Richard Brumberg," International Review of Economics, Springer;Happiness Economics and Interpersonal Relations (HEIRS), vol. 69(1), pages 71-101, March.
    9. Anna Jędrzychowska, 2022. "A Bridge Life Insurance for Households—Diagnosis and Motives," Risks, MDPI, vol. 10(4), pages 1-21, April.
    10. Francisco Alvarez-Cuadrado & Ngo Van Long, 2008. "A Permanent Income Version of the Relative Income Hypothesis," CESifo Working Paper Series 2361, CESifo.
    11. Tazeb Bisset & Dagmawe Tenaw, 2022. "Keeping up with the Joneses: macro-evidence on the relevance of Duesenberry’s relative income hypothesis in Ethiopia," Journal of Social and Economic Development, Springer;Institute for Social and Economic Change, vol. 24(2), pages 549-564, December.
    12. Murray Wolfson & Homa Shabahang, 1991. "Economic Causation in the Breakdown of Military Equilibrium," Journal of Conflict Resolution, Peace Science Society (International), vol. 35(1), pages 43-67, March.
    13. Çağaçan DEĞER & Elif ERER, 2020. "Social Security Membership and Saving: The Turkish Case," Sosyoekonomi Journal, Sosyoekonomi Society, issue 28(43).
    14. Kawiński, Marcin, 2015. "Przegląd teorii finansów gospodarstw domowych w kontekście współczesnych uwarunkowań polityki publiczne," Studia z Polityki Publicznej / Public Policy Studies, Warsaw School of Economics, vol. 2(1), pages 1-19, February.
    15. Chul‐Woo Kwon & Peter F. Orazem & Daniel M. Otto, 2006. "Off‐farm labor supply responses to permanent and transitory farm income," Agricultural Economics, International Association of Agricultural Economists, vol. 34(1), pages 59-67, January.
    16. Bunting, David, 2009. "The saving decline: Macro-facts, micro-behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 70(1-2), pages 282-295, May.
    17. Jonathan Gruber & Aaron Yelowitz, 1999. "Public Health Insurance and Private Savings," Journal of Political Economy, University of Chicago Press, vol. 107(6), pages 1249-1274, December.
    18. Grossmann, Volker, 2008. "Risky human capital investment, income distribution, and macroeconomic dynamics," Journal of Macroeconomics, Elsevier, vol. 30(1), pages 19-42, March.
    19. Lang, Harald, 1987. "Herman Wold on Optimal Properties of Exponentially Weighted Forecasts," Working Paper Series 179, Research Institute of Industrial Economics.
    20. Brautzsch, Hans-Ulrich & Günther, Jutta & Loose, Brigitte & Ludwig, Udo & Nulsch, Nicole, 2015. "Can R&D subsidies counteract the economic crisis? – Macroeconomic effects in Germany," Research Policy, Elsevier, vol. 44(3), pages 623-633.

    More about this item

    Keywords

    Mercado; análisis del consumidor y de la demanda.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ula:econom:v:15:y:1990:i:5:p:105-112. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alexis Vásquez (email available below). General contact details of provider: https://edirc.repec.org/data/iiulave.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.