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Value Based Benchmarking and Market Partitioning

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Author Info

  • H. H. Bauer

    (University of Mannheim)

  • M. Staat

    (University of Mannheim)

  • M. Hammerschmidt

    (University of Mannheim)

Abstract

The paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a Data Envelopment Analysis (DEA) framework. Based on an empirical example from the automotive industry we measure product effciency from the customer’s perspective. This is interpreted as customer value, i. e., as a ratio of outputs that customers obtain from a product (e. g., resale value, reliability) and inputs that customers have to invest (e. g., price, running costs). Products offering a maximum customer value relative to all other alternatives represent effcient peers, which constitute benchmarks for different sub-markets. All products benchmarked via the same effcient peer(s) constitute a sub-market including the benchmarks.

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File URL: http://128.118.178.162/eps/mic/papers/0309/0309004.pdf
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Bibliographic Info

Paper provided by EconWPA in its series Microeconomics with number 0309004.

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Date of creation: 08 Sep 2003
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Handle: RePEc:wpa:wuwpmi:0309004

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Web page: http://128.118.178.162

Related research

Keywords: Data Envelopment Analysis (DEA); Market Partitioning; Benchmarking; Product-Market Structuring; Customer Value;

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References

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  1. Kamakura, Wagner A & Ratchford, Brian T & Agrawal, Jagdish, 1988. " Measuring Market Efficiency and Welfare Loss," Journal of Consumer Research, University of Chicago Press, vol. 15(3), pages 289-302, December.
  2. Christos Papahristodoulou, 1997. "A DEA model to evaluate car efficiency," Applied Economics, Taylor & Francis Journals, vol. 29(11), pages 1493-1508.
  3. Doyle, JR & Green, RH, 1991. "Comparing products using data envelopment analysis," Omega, Elsevier, vol. 19(6), pages 631-638.
  4. DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
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Cited by:
  1. Uwe Cantner & Jens J. Krüger & René Söllner, 2012. "Product quality, product price, and share dynamics in the German compact car market," Industrial and Corporate Change, Oxford University Press, vol. 21(5), pages 1085-1115, October.
  2. Matthias Staat & Maik Hammerschmidt, 2004. "A Super Efficiency Model for Product Evaluation," Microeconomics, EconWPA 0402011, EconWPA.

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