Value Based Benchmarking and Market Partitioning
AbstractThe paper offers an analytical approach for an integrated treatment of market partitioning and benchmarking within a Data Envelopment Analysis (DEA) framework. Based on an empirical example from the automotive industry we measure product effciency from the customer’s perspective. This is interpreted as customer value, i. e., as a ratio of outputs that customers obtain from a product (e. g., resale value, reliability) and inputs that customers have to invest (e. g., price, running costs). Products offering a maximum customer value relative to all other alternatives represent effcient peers, which constitute benchmarks for different sub-markets. All products benchmarked via the same effcient peer(s) constitute a sub-market including the benchmarks.
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Bibliographic InfoPaper provided by EconWPA in its series Microeconomics with number 0309004.
Date of creation: 08 Sep 2003
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Data Envelopment Analysis (DEA); Market Partitioning; Benchmarking; Product-Market Structuring; Customer Value;
Find related papers by JEL classification:
- C14 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Semiparametric and Nonparametric Methods: General
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-IND-2003-09-14 (Industrial Organization)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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