Structuring Product-Markets: An Approach Based On Customer Value
AbstractWe offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer’s perspective. Products offering a maximum customer value relative to alternatives represent benchmarks for different sub-markets. The framework is applied to data on compact cars. relevant product segments.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by EconWPA in its series Microeconomics with number 0401002.
Date of creation: 13 Jan 2004
Date of revision:
Note: Type of Document - pdf; prepared on WinXP; to print on HP;
Contact details of provider:
Web page: http://18.104.22.168
Customer Value; Product-Market Structuring; Market Partitioning; Data Envelopment Analysis; Product Efficiency; Frontier Functions;
Find related papers by JEL classification:
- D1 - Microeconomics - - Household Behavior
- D2 - Microeconomics - - Production and Organizations
- D3 - Microeconomics - - Distribution
- D4 - Microeconomics - - Market Structure and Pricing
This paper has been announced in the following NEP Reports:
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Charnes, A. & Cooper, W. W. & Rhodes, E., 1978. "Measuring the efficiency of decision making units," European Journal of Operational Research, Elsevier, vol. 2(6), pages 429-444, November.
- DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
- Rao, Vithala R & Sabavala, Darius Jal, 1981. " Inference in Hierarchical Choice Processes from Panel Data," Journal of Consumer Research, University of Chicago Press, vol. 8(1), pages 85-96, June.
- Christos Papahristodoulou, 1997. "A DEA model to evaluate car efficiency," Applied Economics, Taylor & Francis Journals, vol. 29(11), pages 1493-1508.
- Mika Kortelainen & Timo Kuosmanen, 2007.
"Eco-efficiency analysis of consumer durables using absolute shadow prices,"
Journal of Productivity Analysis,
Springer, vol. 28(1), pages 57-69, October.
- Mika Kortelainen & Timo Kuosmanen, 2005. "Eco-Efficiency Analysis of Consumer Durables Using Absolute Shadow Prices," Public Economics 0511022, EconWPA.
- Matthias Staat & Maik Hammerschmidt, 2004. "A Super Efficiency Model for Product Evaluation," Microeconomics 0402011, EconWPA.
- Uwe Cantner & Jens J. Krüger & Rene Söllner, 2010.
"Product Quality, Product Price, and Share Dynamics in the German Compact Car Market,"
Jena Economic Research Papers
2010-024, Friedrich-Schiller-University Jena, Max-Planck-Institute of Economics.
- Uwe Cantner & Jens J. Krüger & René Söllner, 2012. "Product quality, product price, and share dynamics in the German compact car market," Industrial and Corporate Change, Oxford University Press, vol. 21(5), pages 1085-1115, October.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (EconWPA).
If references are entirely missing, you can add them using this form.