Structuring Product-Markets: An Approach Based On Customer Value
AbstractWe offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer’s perspective. Products offering a maximum customer value relative to alternatives represent benchmarks for different sub-markets. The framework is applied to data on compact cars. relevant product segments.
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Bibliographic InfoPaper provided by EconWPA in its series Microeconomics with number 0401002.
Date of creation: 13 Jan 2004
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Customer Value; Product-Market Structuring; Market Partitioning; Data Envelopment Analysis; Product Efficiency; Frontier Functions;
Find related papers by JEL classification:
- D1 - Microeconomics - - Household Behavior
- D2 - Microeconomics - - Production and Organizations
- D3 - Microeconomics - - Distribution
- D4 - Microeconomics - - Market Structure and Pricing
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