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Maik Hammerschmidt

Personal Details

First Name:Maik
Middle Name:
Last Name:Hammerschmidt
Suffix:
RePEc Short-ID:pha96
http://www.uni-goettingen.de/en/188689.html
Chair of Marketing and Innovation Management, University of Goettingen, Faculty of Business and Economics, Platz der Goettinger Sieben 3 73073 Goettingen GERMANY
+495513920070

Affiliation

Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen

Göttingen, Germany
http://www.wiwi.uni-goettingen.de/
RePEc:edi:lmgoede (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Matthias Staat & Maik Hammerschmidt, 2004. "A Super Efficiency Model for Product Evaluation," Microeconomics 0402011, University Library of Munich, Germany.
  2. Hans H. Bauer & Maik Hammerschmidt & Axel Hallbauer, 2004. "Employee Portals," Microeconomics 0402009, University Library of Munich, Germany, revised 28 Mar 2004.
  3. Hans H. Bauer & Maik Hammerschmidt, 2004. "Marketing for Business-to-Business Electronic Markets," Microeconomics 0402010, University Library of Munich, Germany, revised 28 Mar 2004.
  4. Hans H. Bauer & Maik Hammerschmidt, 2004. "Developing And Validating A Quality Assessment Scale For Web Portals," Microeconomics 0402007, University Library of Munich, Germany.
  5. Hans H. Bauer & Maik Hammerschmidt & Matthias Staat, 2004. "Analyzing Product Efficiency – A Customer-Oriented Approach," Microeconomics 0402004, University Library of Munich, Germany.
  6. Hans H.Bauer & Maik Hammerschmidt & Matthias Braehler, 2004. "The Customer Lifetime Value Concept And Its Contribution To Corporate Valuation," Microeconomics 0402006, University Library of Munich, Germany.
  7. Matthias Staat & Hans H. Bauer & Maik Hammerschmidt, 2004. "Structuring Product-Markets: An Approach Based On Customer Value," Microeconomics 0401002, University Library of Munich, Germany.
  8. Matthias Staat & Maik Hammerschmidt, 2003. "Benchmarking the Health Sector in Germany – An Application of Data Envelopment Analysis," HEW 0309003, University Library of Munich, Germany.
  9. H. H. Bauer & M. Staat & M. Hammerschmidt, 2003. "Value Based Benchmarking and Market Partitioning," Microeconomics 0309004, University Library of Munich, Germany.

Articles

  1. Wolf, Tobias & Jahn, Steffen & Hammerschmidt, Maik & Weiger, Welf H., 2021. "Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 472-491.
  2. Wolf, Tobias & Weiger, Welf H. & Hammerschmidt, Maik, 2020. "Experiences that matter? The motivational experiences and business outcomes of gamified services," Journal of Business Research, Elsevier, vol. 106(C), pages 353-364.
  3. Tobias Kraemer & Welf H. Weiger & Matthias H. J. Gouthier & Maik Hammerschmidt, 2020. "Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1095-1115, November.
  4. Hauke A. Wetzel & Stefan Hattula & Maik Hammerschmidt & Harald J. Heerde, 2018. "Building and leveraging sports brands: evidence from 50 years of German professional soccer," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 591-611, July.
  5. Welf H. Weiger & Maik Hammerschmidt & Hauke A. Wetzel, 2018. "Don’t You Dare Push Me: How Persuasive Social Media Tactics Shape Customer Engagement," Journal of the Association for Consumer Research, University of Chicago Press, vol. 3(3), pages 364-378.
  6. Isabell Lenz & Hauke A. Wetzel & Maik Hammerschmidt, 2017. "Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 677-697, September.
  7. Bauer, Hans H. & Falk, Tomas & Hammerschmidt, Maik, 2006. "eTransQual: A transaction process-based approach for capturing service quality in online shopping," Journal of Business Research, Elsevier, vol. 59(7), pages 866-875, July.
  8. Matthias Staat & Maik Hammerschmidt, 2005. "Product performance evaluation: a super-efficiency model," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 7(3), pages 304-319.

More information

Research fields, statistics, top rankings, if available.

Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 9 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MIC: Microeconomics (6) 2004-02-08 2004-02-08 2004-02-08 2004-02-08 2004-02-08 2004-02-08. Author is listed
  2. NEP-COM: Industrial Competition (4) 2004-01-18 2004-02-08 2004-02-08 2004-02-08
  3. NEP-INO: Innovation (2) 2004-02-08 2004-02-08
  4. NEP-EDU: Education (1) 2003-09-08
  5. NEP-EEC: European Economics (1) 2003-09-08
  6. NEP-IND: Industrial Organization (1) 2003-09-14

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