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Benchmarking marketing productivity using data envelopment analysis

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  • Donthu, Naveen
  • Hershberger, Edmund K.
  • Osmonbekov, Talai

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  • Donthu, Naveen & Hershberger, Edmund K. & Osmonbekov, Talai, 2005. "Benchmarking marketing productivity using data envelopment analysis," Journal of Business Research, Elsevier, vol. 58(11), pages 1474-1482, November.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:11:p:1474-1482
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    References listed on IDEAS

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    1. Charnes, A. & Cooper, W. W. & Rhodes, E., 1978. "Measuring the efficiency of decision making units," European Journal of Operational Research, Elsevier, vol. 2(6), pages 429-444, November.
    2. Kamakura, Wagner A & Ratchford, Brian T & Agrawal, Jagdish, 1988. "Measuring Market Efficiency and Welfare Loss," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 289-302, December.
    3. Rajiv D. Banker & Ajay Maindiratta, 1986. "Erratum to: "Piecewise Loglinear Estimation of Efficient Production Surfaces"," Management Science, INFORMS, vol. 32(3), pages 385-385, March.
    4. Mahajan, Jayashree, 1991. "A data envelopment analytic model for assessing the relative efficiency of the selling function," European Journal of Operational Research, Elsevier, vol. 53(2), pages 189-205, July.
    5. A. Charnes & W. W. Cooper & E. Rhodes, 1981. "Evaluating Program and Managerial Efficiency: An Application of Data Envelopment Analysis to Program Follow Through," Management Science, INFORMS, vol. 27(6), pages 668-697, June.
    6. Rajiv D. Banker & Ajay Maindiratta, 1986. "Piecewise Loglinear Estimation of Efficient Production Surfaces," Management Science, INFORMS, vol. 32(1), pages 126-135, January.
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