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Tourism Marketing: A Service Marketing perspective

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  • Kannan, Srinivasan

Abstract

Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 14031.

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Date of creation: 2009
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Handle: RePEc:pra:mprapa:14031

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Keywords: Tourism; Service Marketing; 8 Ps; Marketing Mix;

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