Tourism Marketing: A Service Marketing perspective
AbstractTourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 14031.
Date of creation: 2009
Date of revision:
Tourism; Service Marketing; 8 Ps; Marketing Mix;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
This paper has been announced in the following NEP Reports:
- NEP-ALL-2009-03-22 (All new papers)
- NEP-CWA-2009-03-22 (Central & Western Asia)
- NEP-TUR-2009-03-22 (Tourism Economics)
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