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Digital Revolutions affecting Distribution within the Games Sector

Author

Listed:
  • Malte Behrmann

    (BBW Hochshcule)

Abstract

The paper addresses the two main revolutions the games industry underwent within the last decade in its distribution structures: The internet shift and the mobile revolution. The author observes and describes economic phenomena which he has witnessed in many workshops and interviews within several EU research projects. By modeling different scenarios of actors in the ecosystem he now shows that the structures have seen dramatic changes and shifting opportunities for all market participants. As a result, he shows that both revolutions have opened opportunities for fast movers, but over time those opportunities have been shrinking with more and more actors coming on board.

Suggested Citation

  • Malte Behrmann, 2017. "Digital Revolutions affecting Distribution within the Games Sector," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 116-123, October.
    • Handle: RePEc:aes:jetimm:v:1:y:2017:i:1:p:116-123
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    More about this item

    Keywords

    digital shift; games industry; online revolution; mobile shift; mobile games.;
    All these keywords.

    JEL classification:

    • D49 - Microeconomics - - Market Structure, Pricing, and Design - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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