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Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing

Author

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  • Raluca-Giorgiana Chivu (Popa)

    (The Bucharest University of Economic Studies, Romania)

  • Ionut-Claudiu Popa

    (The Bucharest University of Economic Studies, Romania)

Abstract

In the era of rapid technological advancements, traditional marketing strategies no longer wield the same effectiveness. The focal point has shifted to social media, a pivotal virtual realm where platforms not only serve as social networks but also as digital advertising spaces utilizing innovative and captivating marketing techniques. Marketers recognize the indispensability of these digital forums, leveraging them to reach a vast audience while optimizing budgetary resources. In addition to conventional marketing, the less highlighted realm of social media intelligence (SOCMINT) plays a crucial role. SOCMINT involves harnessing data collected from social media platforms to gain deeper insights into consumer behavior. This article delves into research conducted among social media users, unveiling the voluntarily shared data and information. It also measures users' awareness of how other entities utilize their publicly displayed information. In this dynamic landscape, the fusion of strategic digital marketing and SOCMINT emerges as a powerful tandem for navigating the evolving realm of consumer engagement.

Suggested Citation

  • Raluca-Giorgiana Chivu (Popa) & Ionut-Claudiu Popa, 2023. "Unveiling the Power of Social Media: Innovative Strategies and SOCMINT Insights in Modern Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 411-417, December.
    • Handle: RePEc:ovi:oviste:v:xxiii:y:2023:i:2:p:411-417
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    More about this item

    Keywords

    social media marketing; consumer behaviour; social media intelligence;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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