Exploring Millennials’ Decision-Making Behavior of Higher Education Institution: The Implication of University Social Media Marketing
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References listed on IDEAS
- Maria Menon, 2004. "Information search as an indication of rationality in student choice of higher education," Education Economics, Taylor & Francis Journals, vol. 12(3), pages 267-283.
- Beatty, Sharon E & Smith, Scott M, 1987. "External Search Effort: An Investigation across Several Product Categories," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(1), pages 83-95, June.
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- Vrontis, Demetris & Thrassou, Alkis & Melanthiou, Yioula, 2007. "A contemporary higher education student-choice model for developed countries," Journal of Business Research, Elsevier, vol. 60(9), pages 979-989, September.
- Newman, Joseph W & Lockeman, Bradley D, 1975. "Measuring Prepurchase Information Seeking," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 216-222, December.
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Cited by:
- Li, Lei & Zhang, Jiayang & An, Xun, 2023. "Using social media for efficient brand marketing: An evaluation of Chinese Universities using Bilibili," Socio-Economic Planning Sciences, Elsevier, vol. 88(C).
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More about this item
Keywords
University; social media; decision-making behaviour; student; Indonesia.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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