IDEAS home Printed from https://ideas.repec.org/a/bac/fsecub/11_12-16_17-24.html
   My bibliography  Save this article

Implications of the main mathematical methods on marketing decision making process

Author

Listed:
  • Ioana Olariu

Abstract

Decision analysis incorporates both the awareness of decision makers, which is located between total confidence and total ignorance and action values assigned to outcomes variants, meaning decision makers preferences. Marketing actions are often insecure. Under these conditions, to achieve the desired result, the company management shall have decision analysis models based on mathematical theories developed in recent decades. Decision analysis is the procedural and formal logic highlights include decision makers a situation and a number of techniques that determine the selection of a solution which solves the problem. Methodological approach of this process serves to form makers options.

Suggested Citation

  • Ioana Olariu, 2011. "Implications of the main mathematical methods on marketing decision making process," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
    • Handle: RePEc:bac:fsecub:11_12-16_17-24
    as

    Download full text from publisher

    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2011-2012/2011-12_16-17_24.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Decision; decision making process; mathematical methods;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bac:fsecub:11_12-16_17-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bogdan Nichifor (email available below). General contact details of provider: https://edirc.repec.org/data/fseubro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.