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Shaping the Future of E-Commerce in Relation with the Data Economy

Author

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  • PURCAREA, Ioan Matei

Abstract

We are witnessing the constantly becoming larger landscape of the digital marketplace. Great expectations by 2025 regarding E-Commerce in US, as well in Romania are obvious. Without doubt, e-commerce is challenged by the potential value of the metaverse. There is a clear role of the digital/mobile wallet within this context. Shaping the future of e-commerce in relation with the future of the data economy involves to stay informed about trends in the retail & commerce industry, including supply chain trends.

Suggested Citation

  • PURCAREA, Ioan Matei, 2022. "Shaping the Future of E-Commerce in Relation with the Data Economy," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 12(2), pages 16-30, July.
    • Handle: RePEc:hmm:journl:v:12:y:2022:i:2:p:16-30
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v12i2/3.pdf
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    More about this item

    Keywords

    Digital Marketplace; E-Commerce; Digital Adoption; Metaverse; Digital/Mobile Wallet; Data Economy; Trends in Retail & Commerce Industry;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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