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Customer Relationship Management

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Author Info

  • Conf. univ. dr. Enache Elena
  • Asist. univ. drd. Marin Carmen
  • Conf. univ. dr. Vechiu Camelia

    ()
    (Universitatea „Constantin Brâncoveanu” Pitesti Facultatea Management Marketing în Afaceri Economice Braila
    Universitatea „Constantin Brâncoveanu” Pitesti Facultatea Management Marketing în Afaceri Economice Braila
    Universitatea „Constantin Brâncoveanu” Pitesti Facultatea Management Marketing în Afaceri Economice Braila)

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    Abstract

    The most significant changes in the practice of marketing during the last decade in the shift in emphasis from a transaction orientation to the customer relationship management (CRM). Customer relationship management is a strategy of organization to identifying the main desire of the customer and the behaviour commercial business, the beneficial use of information acquired in order to improve relations with these factors, with the objective of increasing customer satisfaction requirements.

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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumatemai2010.pdf
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    Bibliographic Info

    Article provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.

    Volume (Year): X (2010)
    Issue (Month): 1 (May)
    Pages: 1002-1004

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    Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1002-1004

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    Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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    Related research

    Keywords: customer relationaship management; customer behavior; customer satisfaction;

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